The user experience is the product

What you make people feel is as important as what you make


Tricky Business is a product design and development agency that uses an approach called Total UX Design.

Traditional thinking bridges the gap between your vision and your product development team with a thin layer of Visual Design, however under pressure this styling will bend, buckle and eventually break. This is why we use a methodology that we have conceived called Total UX Design.


Total UX Design is an agile process that encourages designful thinking and iterates ideas into a UX Architecture, sketches, prototypes and visual designs during the development of your product. This approach transforms the gap between your vision and your product, into an opportunity to design a strong, engaging and natural experience for your users that will stand the test of time.



01. Accelerator

Tactical engagements typically involve a one or two day workshop in which we accelerate your product vision into a defined user experience.

Contact us to organise a workshop
02. Leadership

Embedded within your team our UX Leaders will gain an understanding of the internal landscape and take a strategic approach to improving user experience.

Talk to one of our UX Leaders now
03. The whole enchilada

We have a full range of capabilities to support your product development, from ideation through to the ongoing enhancement of the user experience.

Tell us about your project

Our work



Give us a call on +44 (0)1442 877 207 for an informal chat about how we can help you develop your product/s. Or email us your details and we’ll get straight back to you.

How To Reach US

Tricky Business is located in the beautiful market town of Tring, only 30 miles north-west of London. We can be reached by rail from Euston Station, or by car from junction 20 of the M25 and heading north on the A41.

Our Address

Suite 2, Sutton Court
Church Yard
Herts, HP23 5BB