The human experience is the product

What you make people feel is as important as what you make


Tricky Business is a product design and development agency that uses an approach called Total UX Design.

Traditional thinking bridges the gap between your vision and your product development team with a thin layer of Visual Design, however under pressure this styling will bend, buckle and eventually break. This is why we use a methodology that we have conceived called Total UX Design.


Total UX Design is an agile process that encourages designful thinking and iterates ideas into a UX Architecture, sketches, prototypes and visual designs during the development of your product. This approach transforms the gap between your vision and your product, into an opportunity to design a strong, engaging and natural experience for your users that will stand the test of time.



01. Accelerator

Tactical engagements typically involve a one or two day workshop in which we accelerate your product vision into a defined user experience.

Contact us to organise a workshop
02. Leadership

Embedded within your team our UX Leaders will gain an understanding of the internal landscape and take a strategic approach to improving user experience.

Talk to one of our UX Leaders now
03. The whole enchilada

We have a full range of capabilities to support your product development, from ideation through to the ongoing enhancement of the user experience.

Tell us about your project

Our work



Give us a call on +44 (0)1442 939 039 for an informal chat about how we can help you develop your product/s. Or email us your details and we’ll get straight back to you.

How To Reach US

Tricky Business is located in the beautiful market town of Berkhamsted, only 25 miles north-west of London. We can be reached by rail from Euston Station, or by car from junction 20 of the M25 and heading north on the A41.

Our Address

D-Lab, 8-12 Clarence Road Depot
Clarence Road
Herts, HP4 3AS